Top 5 Social Apps on Android in Uruguay Q4 2022

In Q4 2022, the social app landscape on Android in Uruguay was led by TikTok, Instagram, Facebook, Facebook Lite, and TikTok Lite - Save Data. Here’s a closer look at their performance:

TikTok showed a notable trend in weekly downloads, peaking at 6K in the last week of December. Revenue saw fluctuations, ending the quarter with approximately $2.7K in the final week. Active users generally hovered around 600K, peaking at 650K at the end of October.

Instagram maintained a steady download rate, with a peak of 6.1K in early October. Revenue was relatively low but saw a spike to $38 in mid-December. Active users were consistently over 1.2M, reaching 1.35M by the end of the quarter.

Facebook experienced steady downloads, peaking at 5.6K in late October. Revenue showed minor fluctuations, ending the quarter around $125. Active users remained stable, averaging around 1.1M throughout the quarter.

Facebook Lite had a steady download rate, with a peak of 4.4K in early October. Active users were stable, averaging around 260K, with minor fluctuations.

TikTok Lite - Save Data saw a peak in downloads at 3.7K in early October. Active users increased throughout the quarter, peaking at 65K in mid-December.

For more detailed insights, visit Sensor Tower.